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Seduce the eye. Combine aspirational photography with mesmerizing typography and riveting design. Avoid an identity crisis. Start out with a strong positioning, a distinct voice, and an attention-grabbing visual style. Devise savvy strategies. Translate them into bold, brilliant, effective creative ideas. Think 360 degrees. Focus on the big picture. Be prepared. Keep a waterproof pen and note book next to the shampoo for when inspiration strikes. Aim for the stars. The sky’s the limit.